Today, more and more restaurant and cafe have started to have their own loyalty programs which they can implement through mobile app development service and websites to meet the demand of the modern-day customers.
The card-based system was the first chain of loyalty marketing which has given it the face we know it today. However, the mobile industry has touched and turned this system upside down as it did to others. The ever-growing mobile marketing has brought all new changes in the traditional loyalty model. Today, more and more restaurant and cafe have started to have their own loyalty programs which they can implement through mobile app development service and websites to meet the demand of the modern-day customers.
There is an ongoing debate about the future of the loyalty programs. Some businesses are in favour of traditional marketing and still, use the card-based system to increase the loyalty among the customers and consider the mobile app as an additional asset. This is not surprising that businesses are still following the card-based programs as they are easy to implement and comes with the pocket-friendly cost. Yet, there are restaurants who are moving ahead with time and digital marketing solution and merging their loyalty system with the digitalization.
Current Status of the Loyalty Program and Marketing
If you put aside the total memberships the participation is continuously falling down. According to the audit, there are around 3.8 billion individual loyalty membership in the USA only but if you paid attention to the details, you may find only 46% of them are currently active. The study explains that the majority of them failing to create an emotional connection with the customers and solely focusing on creating a transactional relationship. The only problem here is the loyalty program is not enough to compete in the market. Restaurant and retailers require much more than a program to keep customers attached.
Introduction of the Mobilized Loyalty
The mobile apps have taken the competition to a whole new level. Compared to the card-based system, customers can easily access and use loyal-based program with mobile app customers. But right before you settle down with a loyalty program you need to analyses and see how both programs actually work.
Ease of use
When it comes following a card-based loyalty program, it could messy to carry several cards in your pocket. To get the benefits, customers have to regularly take out their cards and get it punched or stamped. According to the survey conducted on the restaurants around 44% customers have to carry around 2-4 cards in their pockets. Another survey shows that carrying cards can be frustrate for customers as more than 43% of customers plastic cards are the biggest pain of the loyalty programs.
On the other hand, the mobile app can simplify the overall loyalty programs and offer the best experience to the customers.
If we talk about the card-based loyalty program, it requires customers to remember and redeem their cards on time to time basis. Just opposite to mobile apps, plastic cards do not remind customers about your brand or inform them about the upcoming offers and discounts. If the customer misplaces the card which often happens then, the loyalty program you have prepared will go unused.
The comparison doesn’t end here and we will continue this topic in the next one. Until then, you can visit Qdexi Technology to learn about internet marketing strategies. Visit the website to know more.
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